ANNGELICA-MARIE ESHESIMUA (AMOE)
Brand Strategist | Creative Director | Filmmaker
Luxury Brands Are the New Studios
About
Meet AMOE
Anngelica-Marie Eshesimua (AMOE) is an award-winning filmmaker, brand strategist, and founder of YVArtists—a creative marketing studio bridging Hollywood storytelling and luxury brand strategy.
With degrees from USC and HEC Paris, plus the LVMH Luxury Certificate (Winner, Dior x HEC Paris Case Competition), AMOE worked in Netflix writer's rooms and now applies cinematic narrative structures to influencer marketing.
Her proprietary YVArtists Brand Bible System™ translates TV writing methodology into scalable brand campaigns that captivate and convert. Her recent Dior Beauty campaign achieved a 21% engagement rate—10X the industry average.
Case Study
A Dior Dream: Re-Enchanting The Aspirational Consumer
The Challenge
63% of consumers don't believe premium beauty products outperform mass products. Traditional influencer marketing has failed to build emotional equity luxury brands need.
The Question
Could treating influencers as actors in a carefully directed brand narrative engineer measurable emotional engagement?
Luxury and beauty brands face declining aspirational consumer spend and widespread skepticism. AMOE's campaign tested whether narrative-driven influencer marketing could reconnect brands with Gen Z and Millennial consumers who value authenticity over influence.
The YVArtists Brand Bible System™
Phase 1: Foundations
Character archetype selection (The Artist & The Muse)
Phase 2: Narrative Design
Quest plot structure across 3 TikTok posts
Phase 3: Platform Performance
Content mapped to Hero's Journey
21%
Engagement Rate
10X industry average of 2%
22%
Follower Growth
Organic audience expansion
100+
Engaged Comments
Emotionally invested responses
"Consumers associated Dior products with personal and creative growth—a luxury of BECOMING, not just owning."
Workshop
Luxury Brands Are the New Studios
How to Cast & Direct Influencers Like Hollywood Talent
This workshop teaches marketers how to cast, direct, and brief influencers using cinematic storytelling principles—turning fragmented content into cohesive campaigns that command attention, inspire loyalty, and drive measurable engagement beyond vanity metrics.
Target Audience
- Luxury & beauty brand marketers
- Creative directors
- Brand strategists
- Marketing leaders at independent brands
Format
Interactive, hands-on workshop
60-90 minutes
Available virtually or in-person
Attendees Will Leave With…
1
The Mirror Moment Framework
Identify your brand's emotional DNA and translate it into a central narrative conflict that resonates with your target audience.
2
Character Archetypes for Influencer Casting
Learn the 12 archetypes and match influencers to your brand story based on experiential value, not just vanity metrics.
3
The Purposeful Plot System
Master 8 classic plot structures and apply them to campaign narratives that drive awareness, engagement, purchase intent, or loyalty.
4
Directing the Story Spine
Map content formats to the Hero's Journey and customer funnel, ensuring every touchpoint advances the narrative and business goals.
5
Practical Briefing Tools
Create with bespoke templates for influencer briefs that maintain brand coherence while empowering creative freedom.
Experience
Speaking Experience
Confidence in Chaos Panel
HEC Paris Women in Business Club x EY
Discussed transitioning from Hollywood to Paris, learning a new language to follow entrepreneurial dreams, and alchemizing failure into lessons. Featured alongside Emilie Thiout, Mentor from CHANEL.
Introductory Keynote
JobTeaser Career Guidance Summit
Addressed recruiters and career development professionals from top European universities on AI in education, creativity, and entrepreneurial spirit.
Credentials & Recognition
Academic Excellence
- Master's in Media, Arts & Creation, HEC Paris (2024-2025)
- LVMH Luxury Certificate Winner, Dior x HEC Paris Case Competition (2025)
- Bachelor's in Business of Cinematic Arts, USC (2015-2019)
Professional Experience
- Netflix Writer's Rooms: Television writing and narrative development
- YVArtists Founder: Creative marketing studio bridging Hollywood and luxury brand strategy
Awards & Publications
- Dior x HEC Paris Case Competition Winner (2025)
- 21% Engagement Achievement (10X industry average)
- "A Dior Dream" Case Study
- HEC Paris Master's Thesis
Testimonials
What People Are Saying
"I've never thought about it that way before."
— JobTeaser Summit Attendee
"Thoughtful and engaging... inspiring work"
— HEC Paris Event Participant
"Brought amazing work to the table"
— Event Organizer
Media & Platform
Publications
"A Dior Dream" Case Study, HEC Paris Master's Thesis, Airtable X Zapier: Systematizing Creativity
Content Platform
YouTube series "Brandworld Diaries" & "Not An Influencer" teaching brand building, storytelling, and practical marketing advice
Social Media
LinkedIn thought leadership, Instagram @amoesarmoire visual storytelling, TikTok content demonstrating principles
Media Opportunities
Available for podcast interviews, industry panels, conference keynotes, webinars, and print/digital features
Let's Work Together
Anngelica-Marie Eshesimua (AMOE)
Brand Strategist | Creative Director | Filmmaker
For Booking Inquiries:
- Speaking engagements
- Workshop facilitation
- Brand consulting
- Media appearances
- Podcast interviews
Thank you for considering AMOE for your next event. Let's create campaigns that command attention, inspire loyalty, and drive measurable engagement.