A Brand Strategy & Creative Studio

For independent luxury founders who want more than content—they want a story the world buys into.
The Challenge Independent Luxury Founders Face
Lack of ROI
With no insight into what marketing activities drive sales
No Marketing Systems
Lacking structure to scale creativity, collaborations, and content optimization effectively.
Decentralized Teams
Working with rotating freelancers, interns, and agencies with no insight into your brand's DNA
The YVArtists Method
Our YVArtists Brand Bible℠ gives you the clarity and narrative foundation you need to build a brand that commands loyalty.
1
Stand Out Authentically
Stand out in a saturated market without chasing trends.
2
Streamline Creation
Streamline content creation for more efficient and profitable creator and influencer partnerships.
3
Attract Ideal Consumers
Attract ideal consumers who buy into your world — not just your product.
4
Build Loyalty
Build long-term loyalty, not temporary attention.

A Story System in 90 Days

The YVArtists Method is a tiered, story-first system—each phase stands alone, yet becomes exponentially more powerful when layered together. Whether you need a cinematic brand strategy, campaign architecture, or full creative direction and support, every level builds seamlessly into the next. Foundations: Brand World Blueprint Days 10-30 Clarify your brand's story and target audience. Brand positioning & narrative audit Researching and creating your core "Hero customer" and aspirational consumer Defining value through brand promise, tension, and emotional value Brand Bible structure for briefing and collaborative clarity: voice, visuals, themes, do's/don'ts Narrative Design: Campaign & Content Architecture Days 31-60 Turn your brand world into a repeatable content engine. Campaign conceptualization tied to business goals Hero touch points + supporting content series creation (video, stills, UGC) Sales funnels and platform-specific roles and (TikTok vs. Instagram vs. email, etc.) Storylines for influencers/partners that stay on-brand We also offer a Full Service Production, Editing, and Scheduling for a fully "hands-off" content making experience. Platform Performance: System & Support Days 61-90 Empower your team to execute at scale. Content calendar & asset library Brief templates for creators & agencies Bespoke reporting dashboard tied to narrative & campaign goals 30 days of implementation support and refinement with the YVArtists Guarantee The YVArtists Guarantee is our promise that if your new campaign system does not improve the agreed upon metric critical to your business (engagement, click through rates, sales) after the 30 day implementation period, our team will work with you until you find success.

Bespoke Monthly Retainer

Creative Direction & Social Media Management Your creative and strategy team, without the agency overhead. Perfect for brands with lean teams needing a strategic and creative partner.

Your craft carries intention — your marketing should too.
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For Founders Who Pour Their Soul Into Their Craft
I created YVArtists because I believe independent luxury brands shape culture.
Your craftsmanship, your vision, your values — they deserve strategy, clarity, and a system that supports your growth.
My mission is simple: Empower independent luxury founders to tell their story with precision, beauty, and cultural resonance — so the right clients don't just follow you… they buy into your vision.
If you're ready to build a brand world that commands loyalty, I'd love to partner with you.
Anngelica-Marie Eshesimua, Founder of YVArtists
FAQ
About Global Expansion & Cross-Market Storytelling
Do you work in both English and French?
Yes — our team is fully bilingual.
We support French and other international brands looking to expand into English-speaking markets with native-level messaging, cultural fluency, and emotional resonance.
Your brand story stays consistent and premium across languages.
Can you adapt my brand story for U.S. consumers?
Absolutely.
We specialize in translating European luxury sensibilities for the U.S. aspirational consumer — always preserving the craft, heritage, and identity of the brand while refining the narrative for American cultural expectations, platforms, and consumption habits.
Do you offer bilingual content or campaign development?
Yes.
Whether you need English-only, French-only, or dual-market versions of your content, we can script, direct, and produce assets that feel intentional and localized — not simply translated.
This includes campaign messaging, content scripts, UGC briefs, email sequences, and social captions.
How do you approach cross-cultural storytelling?
Through a blend of:
  • academic research (experience economy, narrative theory, aspirational consumer psychology)

  • luxury industry insights (HEC Paris, LVMH certificate, Dior case study)

  • story structure (from TV writing and filmmaking)

  • cultural fluency (U.S. + French markets)

The result: stories that travel — without losing their emotional or aesthetic identity.
Can you help us prepare for U.S. market entry?
Yes — especially for indie luxury brands.
I help founders clarify their positioning, refine their voice, understand U.S. consumer behavior, and design a scalable content system that builds early traction and community.
Do you consult on global creator/influencer strategy?
Yes.
We audit your current partnerships and help you align with creators who can authentically express your brand story — across both French and English markets — using our proprietary YVArtists Brand Bible℠ System.

About Our Packages
Do you offer payment plans?
Yes — transparency and accessibility matter to us.
Each phase of the YVArtists Method can be paid in 2 or 3 installments, depending on the scope of work. Retainer clients may also set up monthly billing, which they can cancel at any time.
Which package is right for my brand’s stage?
Here’s the simplest way to choose:
  • Phase 1 — Brand World Blueprint → Best for early-stage or evolving indie brands needing clarity, positioning, and a cohesive story.

  • Phase 2 — Campaign & Content Architecture → Ideal for brands with defined product-market fit who now need a long-term content strategy and scalable system.

  • Phase 3 — System & Support → Perfect for growing brands with limited internal marketing support who want ongoing direction, structure, and execution readiness.

If you’re unsure, we’ll determine the best fit during your Brand Bible Audit call.
Can I upgrade to a higher package later?
Absolutely.
Most clients start with Phase 1 or 2 and move into Phase 3 or a monthly creative direction and social media management retainer.
Because the system is built to stack seamlessly, upgrading is easy — no rework, no redundancy.
How long does the YVArtists Method take?
Each full cycle is 90 days, including:
  • Foundational strategy

  • Narrative development & Campaign architecture

  • System setup and support

Individual phases may take 3–6 weeks depending on team size and deliverables.

About Our Process
Do you work with clients in-person or remotely?
Both.
Most strategy and system design work is done remotely to keep the process efficient for your team.
For production days, creative direction, or content shoots, in-person options are available in Paris, New York, and Los Angeles, or anywhere travel is required.
How involved do I need to be in the process?
As involved as you prefer — but never overwhelmed.
Our clients choose YVArtists because the system reduces decision fatigue and creates clarity. Expect:
  • A kickoff call
  • Weekly progress reports

  • One alignment session per phase

  • Approvals at key creative checkpoints

We handle the narrative, structure, and systems; you guide brand direction and vision.
What happens after the 90-day system is complete?
Most brands transition into a bespoke creative direction & social media retainer, where we:
  • Oversee content quality + brand cohesion

  • Manage monthly campaigns

  • Guide your creator/influencer partners

  • Produce or direct ongoing visuals

  • Provide narrative-based analytics & insights

This ensures your brand world stays consistent — not dependent on interns, freelancers, or trend cycles.
What results can I expect?
While results vary by industry, founders typically experience:
  • Improved KPI's (Engagement, CTR, etc.)
  • A defined brand world that clarifies all creative decisions
  • A scalable content system that eliminates inconsistency
  • Improved briefing, faster approvals, and fewer revisions
  • Stronger storytelling across every channel
Our latest case study on how we achieved a 21% engagement rate for a Dior Beauty influencer campaign provides a glimpse into our strategic and creative process