A story-first creative & marketing studio for emerging luxury & beauty brands ready to scale with intention.
Turn your brand story into a content system built for growth.
In 90 days, we help emerging independent luxury brands create a narrative-led content strategy that attracts aligned clients and grows with your brand.
Designed for Independent Luxury Brands Ready to Scale
You're an independent or emerging luxury brand founder who has…
Proven Product
With proof of product-market fit, but not a repeatable marketing system
Limited Resources
Juggling everything with a limited team (or rotating interns)
Refined Vision
And wants a brand world as refined as your product—but doesn't have an in-house strategist, creative director, and content team
In short: you're ready to grow beyond your inner circle and niche, without diluting your aesthetics or values.
How We Achieved 21% Engagement on an Influencer Campaign
Download our complimentary Dior Beauty Case Study to discover how our speculative narrative-driven influencer campaign reached a 21% engagement rate—and how you can apply the same 3 storytelling strategies to your next launch.
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The real issue isn't content—it's chaos.
Most independent luxury brands struggle to scale because of…
Reactive Content
Content is reactive, trend-driven, and built "post by post"
Disconnected Collaborations
Influencer and UGC collaborations feel disconnected from the brand story
No Strategic Owner
No one owns the marketing strategy—so interns, agencies, and freelancers all pull in different directions
Starting from Zero
There is no central "script" for the brand, so every campaign starts from zero
Result: beautiful products, inconsistent presence, and fragile growth.
What that feels like day-to-day:
- You're approving creatives late at night because there's no clear brief or brand narrative
- Sales spikes are tied to random virality instead of intentional campaigns
- Influencer posts perform "fine" but don't build long-term affinity or loyalty
- You're investing time and money into content—but can't clearly explain what's working and why
Underneath it all is the question:
"Can my brand cut through the noise?"
Our belief
When your brand has a clear narrative architecture, every piece of content becomes a chapter in a larger story—one that customers want to keep watching (and buying into).
How We Work
The YVArtists Method
A Modular System Suited To Your Brand's Needs
The YVArtists Brand Bible℠ is a tiered, story-first system—each phase stands alone, yet becomes exponentially more powerful when layered together. Whether you need a cinematic brand strategy, campaign architecture, or full creative direction and support, every level builds seamlessly into the next.
1
Foundations: Brand World Blueprint
Days 10-30
Clarify your brand's story and target audience.
- Brand positioning & narrative audit
- Researching and creating your core "Hero customer" and aspirational consumer
- Defining value through brand promise, tension, and emotional value
- Brand Bible structure for briefing and collaborative clarity: voice, visuals, themes, do's/don'ts
2
Narrative Design: Campaign & Content Architecture
Days 31-60
Turn your brand world into a repeatable content engine.
- Campaign conceptualization tied to business goals
- Hero touch points + supporting content series creation (video, stills, UGC)
- Sales funnels and platform-specific roles and (TikTok vs. Instagram vs. email, etc.)
- Storylines for influencers/partners that stay on-brand
We also offer a Full Service Production, Editing, and Scheduling for a fully "hands-off" content making experience.
3
Platform Performance: System & Support
Days 61-90
Empower your team to execute at scale.
- Content calendar & asset library
- Brief templates for creators & agencies
- Bespoke reporting dashboard tied to narrative & campaign goals
- 30 days of implementation support and refinement with the YVArtists Guarantee
The YVArtists Guarantee is our promise that if your new campaign system does not improve the agreed upon metric critical to your business (engagement, click through rates, sales) after the 30 day implementation period, our team will work with you at no additional charge until you find success.
Bespoke Monthly Retainer
Creative Direction & Social Media Management
Your creative and strategy team, without the agency overhead.
Perfect for brands with lean teams needing a strategic and creative partner
Your New Creative Advantage
Brand Bible
A Brand Bible that turns your brand into a clear, cinematic story—not just a mood board
Content Roadmap
A 90-day content roadmap aligned with launches, growth goals, and hero products
Brief Templates
Brief templates your team and creators can use immediately
Performance System
A system to measure performance beyond vanity metrics (not just likes, but loyalty & resonance)
Time Freedom
More time to focus on product, partnerships, and experience—without babysitting content every day
For the independent founders building with intention.
Independent brands pour care, craft, and identity into everything they create — but their stories often get lost in the noise of trend cycles and fragmented content.
Our mission is simple:
Empower independent luxury brands to earn the attention, loyalty, and community their work deserves by giving them the clarity and structure to tell their story powerfully.
When your narrative is strong, your brand doesn't chase relevance — it creates it.
If this sounds like you, we have a gift for you:
- You're an independent luxury brand (beauty, fragrance, fashion, lifestyle) ready to scale beyond your current circle
- You care about craft, context, and culture, not viral tactics
- You want a strategic partner, not just "more content"
Next steps
01
Download the case study to implement our method and witness the results for your brand.
02
Fill out the short intake form to share your brand goals.
03
We'll determine what service suits your needs on a Brand Bible Audit Discovery Call.
ABOUT THE FOUNDER
About Anngelica-Marie Eshesimua (AMOE)
Anngelica-Marie is an award-winning writer, filmmaker, and brand strategist with roots in Hollywood storytelling, holding a Bachelor's in the Business of Cinematic Arts from the University of Southern California and a master's degree from HEC Paris (Media, Arts & Creation). She also holds the LVMH Luxury Certificate, having won the marketing cases for Parfums Christian Dior. Refining social media storytelling and strategy through her content creation project AMOE, she specializes in helping independent luxury brands translate their mission and aesthetics into structured, scalable stories that sell.