A story-first creative & marketing studio for independent luxury & beauty brands ready to scale with intention.
Turn your brand story into a content system built for growth.
In 60 days, we help independent luxury brands create a narrative-led content system that attracts aligned clients and grows your brand.
Designed for Independent Luxury Brands Ready to Scale
You're an independent or emerging luxury brand founder who has…
Proven Product
With proof of product-market fit, but not a repeatable marketing system
Limited Resources
Juggling everything with a limited team (or rotating interns)
Refined Vision
And wants a brand world as refined as your product—but doesn't have an in-house brand strategist, creative director, or content team
In short: you're ready to grow beyond your niche, without diluting your aesthetics or values.
The real issue isn't content—it's chaos.
Most independent luxury brands struggle to scale because of…
Shrinking Marketing ROI
A lack of analytic insight leads to wasted spend
Frustrating Collaborations
Influencer and UGC collaborations feel generic and disconnected from the brand story
No Strategic Owner
No one owns the marketing strategy—so teams, agencies, and freelancers all pull in different directions
Reactive Content
Content is reactive, trend-driven, and built "post by post", failing to create customer loyalty
Result: beautiful imagery, inconsistent presence, and fragile growth.
What that feels like day-to-day:
- Campaigns lack continuity and coheasion
- Sales spikes are tied to random virality instead of loyalty building campaigns
- Influencer posts perform "fine" but don't build long-term affinity or loyalty
- You're investing time and money into content—but can't clearly explain what's working and why
Underneath it all is the question:
"How can my brand consistently cut through the noise?"
Our belief
YVArtists exists for brands who don’t want to outsource their creative strategy & identity.
We don't "pitch" campaigns; we empower brands to build a narrative architecture so that every piece of content becomes a chapter in a larger story—one that customers keep watching (and buy into).
Our Method
The YVArtists Method
An All Inclusive Service Built For Scale
From cinematic brand strategy, campaign architecture, full creative direction to 360° execution and analytics, every phase is built to empower your brand at scale.
1
Foundations: Brand World Blueprint
Days 1 - 10
Clarify your brand's story and target audience.
- Brand positioning & narrative audit
- Researching and creating your core "Hero customer" and aspirational consumer
- Defining value through brand promise, tension, and emotional value
- Brand Bible structure for briefing and collaborative clarity: voice, visuals, themes, do's/don'ts
2
Narrative Design: Campaign & Content Architecture
Days 11-30
Create content journeys that build awareness, affinity, action, and loyalty
- Full Service Production, Editing, and Scheduling for a fully "hands-off" content making experience.
- Campaign conceptualization tied to business goals
- Hero touch points + supporting content series creation (video, stills, UGC)
- Sales funnels and platform-specific roles (TikTok vs. Instagram vs. email, etc.)
- Storylines for influencers & partners that stay on-brand
3
Platform Performance: System & Support
Days 31-60
Empower your team to execute at scale.
- Content calendar & asset library
- Brief templates for creators & agencies
- Bespoke reporting dashboard tied to narrative & campaign goals
- 30 days of implementation support and refinement with the YVArtists Guarantee
The YVArtists Guarantee is our promise that if your new campaign system does not improve the agreed upon metric critical to your business (engagement, click through rates, sales) after the 30 day implementation period, our team will work with you at no additional investment until you find success.
Bespoke Monthly Retainer
Creative Direction & Content Production
Your creative and strategy team, without the agency overhead.
Perfect for brands with lean teams needing a strategic creative partner
Your New Creative Advantage
Brand Bible
A Brand Bible that turns your brand into a clear, cinematic story that converts—not just a mood board
Content Roadmap
A 30-day content roadmap aligned with launches, growth goals, and hero products
Brief Templates
Customized Brief templates that your team and creators can use immediately
Performance System
A system to measure performance and optimize content beyond vanity metrics (not just likes, but loyalty & resonance)
Time Freedom
More time to focus on product, partnerships, and experience—without babysitting content creation
For the independent founders building with intention.
Independent brands pour care, craft, and identity into everything they create — but their stories often get lost in the noise of trend cycles and fragmented content.
Our mission is simple:
Empower independent luxury brands to earn the attention, loyalty, and community their work deserves by giving them the clarity and structure to tell their story powerfully.
When your narrative is strong, your brand doesn't chase relevance — it creates it.
If this sounds like you, we have a gift for you:
- You're an independent luxury brand (beauty, fragrance, fashion, lifestyle) ready to scale beyond your current niche
- You care about craft, context, and culture, not viral tactics
- You want a strategic partner that empowers your team, not just "more content"
Next steps
01
Fill out the short intake form to share your brand goals.
02
We'll determine what service suits your needs on a Brand Bible Audit Discovery Call.
ABOUT THE FOUNDER
About Anngelica-Marie Eshesimua (AMOE)
Anngelica-Marie is an award-winning writer, filmmaker, and brand strategist with roots in Hollywood storytelling, holding a Bachelor's in the Business of Cinematic Arts from the University of Southern California and a master's degree from HEC Paris (Media, Arts & Creation). She also holds the LVMH Luxury Certificate, having won the marketing cases for Parfums Christian Dior. Refining social media storytelling and strategy through her content creation project AMOE, she specializes in helping independent luxury brands translate their mission and aesthetics into structured, scalable stories that sell.